Background
Oldboy is a retrogaming store that sells and buys old consoles, accesories and anything related to video games in Santander. The identity glows with neon colors and that old-retro vibe we grew up with.
That golden era when we watched our TV screens, and were fascinated by the 8-bits graphics, sounds and explosions that hit our screens during .
Client
Oldboy
Category
Videogames
Collection store
Retail
Consoles
Services
Naming
Brand system
Brand architecture
Art direction
Naming
The name is based on the neo-noir action film Oldboy (2003) directed by Park Chan-wook. The film follows the story of Oh Dae-su, who is imprisoned in a cell which resembles a hotel room for 15 years without knowing the identity of his captor or his captor's motives.
A similar feeling for those players who suffer the nostalgia and miss the good old days of the arcade gaming, the hypnotic RGB saturated tones and sounds of the machines in the arcade store.
We, as gamers, wish to return to that time. So, deep inside, we can be considered “old boys”.
Logo animation
The logotype plays with the concept of sizes: being a child in an adult body, having two weights that match the concept of growing up but still wanting to find spare time to play videogames.
The changing color background alludes to the tilt made by neon signs that illuminate the night in the old gaming stores.
Merchandising
Coffee mugs, aluminum bags, price tags were also created following the brand guidelines, playing with different materials and textures but keeping the brand vibrant and extravagant.
