Background
Secreto 42 is an exclusive event planner run by Elisa Llorens. The elegant and minimalistic approach were two of the requirements. The brand was created to reflect on this values.
The logotype consists of a dramatic serif that includes the number 42 inside the O, combining gold as the main color with black and white as complementary.
Client
Secreto 42
Category
Luxury
Food
Events
Services
Brand identity
Brand system
Guidelines
Art direction
Photography by Cristina Mariscal
Concept
The brand works over the idea of secrecy combined with luxury. Golden studs that cross out texts, minimalistic compositions, and short texts help to create this mood.
The use of the Ampersand (&) unifies every concept, creating a simple but clear approach to every piece of communication.
New rules, new business
The events created by Elisa are always different and pretty unique.
One day you could be visiting an antique hotel restored from the nineteenth century and the other in a cellar tasting the best wines of the region.
From blind tasting to live music flamenco performances, many other surprises await you in one of her “secret” gatherings.
